Research is only useful when people read it. This series put the key findings where job seekers already spend their time.
Challenge
A research report on digital work and inclusion needed to reach people who would never open a PDF.
The report covers how communities perceive digital jobs, the gap between certificates and real digital skills, and why many people treat business as a fallback. The findings had to travel on social media without losing their meaning.
Goal
Lead with the insight, then drive people to download the full report.
I designed a series of creatives where each one carries a single finding as a bold, conversational hook, paired with a clear call to download. The visual system kept the series consistent while letting each message stand on its own.
Result
A content series that turned one report into many entry points.
The final set covered feed, story and banner formats, giving the team a steady stream of report content to publish over the amplification period.
One finding per post. One clear next step.
One finding per post. One clear next step.
