A fixed application window and a large graduate audience. The campaign had to be clear, fast and hard to miss.
Challenge
Parallex Bank’s Graduate Trainee Programme needed applications from ambitious graduates across Nigeria.
The programme had a fixed application window, so the campaign had to build awareness fast and keep the deadline front of mind.
Goal
Make a banking career feel within reach for fresh graduates.
I designed co-branded creatives for Parallex Bank and Jobberman covering the programme launch, eligibility, benefits and deadline reminders across social and web formats.
Result
A complete co-branded recruitment campaign.
The team had a full suite of assets to promote the programme from launch to deadline.
A clear path from graduation to a career in banking.
A clear path from graduation to a career in banking.
