Thousands of job seekers, one venue, and a city that is hard to cross. The campaign had to make showing up feel easy.
Challenge
Jobberman needed one visual system to drive registrations, guide attendees to the venue and keep online viewers engaged on the day.
The Lagos Career Fair draws job seekers from every part of the city. Attendees needed clear information on registration, free pick-up bus stops across seven axes, and how to follow the event live on YouTube if they could not attend in person.
Goal
Design a campaign that stays recognisable across every format and every stage of the fair.
I built a flexible layout system for pre-event announcements, pick-up stop carousels, partner features and live coverage. Each format kept the same type, colour and grid, so the campaign read as one story from the first post to the last.
Result
A full suite of event creatives delivered across social, web and on-site placements.
The final suite covered feed posts, stories, web banners and event-day graphics, giving the marketing team ready-to-post assets for every phase of the fair.
Clear information, designed to be acted on.
Clear information, designed to be acted on.
