Free CV reviews and career counselling, now available in person. The work was making sure people knew where to walk in.
Challenge
Jobberman opened physical Job Centres offering free CV reviews and career counselling, and people needed to know they existed.
The centres sit in partner hubs across several states, including Kano and Kaduna. The campaign had to introduce a new offline service, list exact addresses and contacts for each location, and make walking in feel simple.
Goal
Create a launch and amplification campaign that turns awareness into walk-ins.
I designed launch announcements, location-specific creatives and digital banners that put the free services first and the address details close behind. Each state got its own variant built on a shared template, so new centres could be added quickly.
Result
A repeatable campaign kit for launching and promoting each Job Centre.
The launch and online amplification assets gave the team a consistent way to promote every centre across social media and web placements.
Free career support, one walk-in away.
Free career support, one walk-in away.
