Freelance and gig work is a real path for young Nigerians. The course campaign made that path easier to start.
Challenge
Jobberman’s free Gig Economy course needed steady enrolments, through live Zoom trainings and always-on promotion.
The audience is young people exploring freelance and gig work, many of them new to online learning. The creatives had to explain the value of the course quickly and make signing up feel easy.
Goal
Create an always-on design system plus campaign bursts for live trainings.
I designed evergreen ads for the course alongside time-bound creatives for each Zoom training, using one recognisable look so the course stayed familiar across months of promotion.
Result
A long-running course campaign with assets for every channel.
The team had ready-made creatives for social feeds, stories and web placements, plus a template to refresh for each new training date.
Practical skills, presented simply.
Practical skills, presented simply.
