A new city, a new audience and the same promise: real employers and real opportunities, in one room.
Challenge
The Enugu Career Fair needed a campaign that felt local while staying unmistakably Jobberman.
Job seekers in Enugu and neighbouring states needed to know when and where the fair was happening, which employers would attend, and how to register ahead of time.
Goal
Adapt the career fair system for a new city and audience.
I extended the existing career fair design language with Enugu-specific messaging and visuals, then produced registration drives, countdowns, partner highlights and event-day creatives across every channel.
Result
A complete event campaign delivered from announcement to event day.
The team went into the fair with a full set of digital and print assets, ready for each stage of promotion.
A familiar brand, built for a new city.
A familiar brand, built for a new city.
