Each tea in the range has its own story. The feed needed to tell them while keeping the brand recognisable.
Challenge
Friska needed regular Instagram content for its herbal tea range.
The range includes lemon and ginger, moringa and a wellness blend, and each needed its own reason to buy.
Goal
Pair product shots with ingredient stories.
I designed posts that combine product photography with the story behind each ingredient, plus short motivational lines to keep weekly engagement steady.
Result
A consistent feed that sells each flavour on its own terms.
The series gave Friska a steady flow of on-brand posts across the full tea range.
Every ingredient has a story worth showing.
Every ingredient has a story worth showing.
