New parents want guidance before they want a product. The content led with useful advice.
Challenge
Friska Baby Cereal needed to earn the trust of new parents on social media.
Parents of young children look for practical, reliable information, so the content had to be helpful first and promotional second.
Goal
Lead with feeding tips, then show the product.
I designed posts covering feeding tips and foods to avoid in the first year, alongside product posts that highlight the natural ingredients in each pack.
Result
A feed that parents can learn from.
The mix of advice and product content gave the brand a warm, credible presence with its audience.
Helpful first, promotional second.
Helpful first, promotional second.
