Some buyers want the best price. Others want the full specification. The launch spoke to both.
Challenge
Cooda needed launch content for the K35 wireless microphone.
The product had to reach buyers ready to order and buyers who compare features before they decide.
Goal
Design one post for each type of buyer.
I designed a price-led post to drive orders and a specification post that lays out the features clearly for buyers who compare.
Result
A focused launch set with a clear job for each post.
The two posts gave Cooda a simple launch kit for its social channels.
One product, two clear messages.
One product, two clear messages.