Strong candidates choose employers carefully. These creatives gave them clear reasons to apply.
Challenge
Caraway needed to reach strong candidates through Jobberman’s channels.
The campaign had to introduce Caraway as an employer, highlight what makes the roles attractive, and direct applicants to apply on Jobberman.
Goal
Put the role, the benefits and the call to apply in a clear order.
I designed co-branded recruitment creatives that pair Caraway’s brand with Jobberman’s, keeping each piece focused on one message and one action.
Result
A candidate attraction campaign ready for every placement.
The final set covered feed posts, stories and banners for a co-branded recruitment push.
The right role, presented the right way.
The right role, presented the right way.
